Audience Research: Understanding Your Target Customers in 2023

In today's digital landscape, having a deep understanding of your target audience is more important than ever before for businesses looking to succeed. With so much noise and competition, being able to precisely identify, segment, and engage your ideal customers gives you a major advantage. This is where audience research comes in. 

Top Account-Based Marketing Pitfalls To Avoid

In its most basic form, ABM is a technique that guides marketing resources toward engaging a particular collection of target accounts. ABM doesn't only encourage alignment between sales and marketing teams; it forces it because personalization at the account level necessitates sales and marketing being on the same page for account-specific messaging.