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Some of the most common things we need to avoid when we are creating content are:
- Do not make long paragraphs
Always keep in mind that the average reader’s eye tires quickly when reading material online, so forget about the school teaching that a paragraph should be at least five sentences long. No. Because even 5 sentences per paragraph can be too long and tiring to read if the entire text is taken into account. Use sentence spacing as a way to rest the reader’s eye every 2 to 6 sentences, especially if the content you are writing is humorous, or entertaining.
- Verify the information
People tend to take for granted that everything that we have been taught both in school and in life, is 100% true, and the reality is that it is not always the case. That is why I always advise you to corroborate the information and especially its origin. Not all sites are safe to inform yourself. Always keep in mind that the internet is a free space, where anyone who is interested can “post” informative articles, and many of them are incorrect.
- Don’t invent words
In today’s world, in which people are lazy even to speak, and where each culture chooses to differentiate itself from another by creating pseudo-languages that make them irresistibly attractive to tourists who are passing through, so many words and new idioms, many of them have had to be accepted by the Royal Spanish Academy or relevant authorities, due to their extension and use over time. Even so, there are still many words that are understood only by those who belong to the urban tribe that creates them, not to mention the fact that the “clipping” of words is such that many times even reading a text message becomes incomprehensible. Let’s not return correct phrases that by the mere fact of being said over and over again, for years and even decades, have been installed in our society as such.
At the same time, another tip to keep in mind is spell checking: Don’t trust the Microsoft Office (Word) grammar checker 100%. The beloved old paper dictionary, like the one our parents used, is still the surest way to verify the information and write without making mistakes. Otherwise, there are pages such as the Royal Academy on the Internet, which can help you in an equally effective way.
- Handle the comments moderation
Almost whenever we create web content, we are going to be exposed to replicas, and it is good that it is so … as long as we know how to handle negative comments. In general, it does not happen (well, it happens but with people who are clearly very bored and lacking in judgment) but word wars through the internet can happen. When we receive a comment about a text that we have written, be it good or bad, always keep in mind to be kind and concise.
- Do not miss the opportunity
Let us always try to think ahead, and have the conviction that anyone can become a potential client. Do not miss the opportunity to add links in your articles, which lead to other sites that you have or your own website, as well as other articles that are related in the same blog. Always offer the option to share your material, either via Twitter, Facebook, Linkedin, or any other preferred social network.