Whether you are a person or business entity, getting a knowledge panel is a must to reach your audience better. It makes you look suitable to your audience when someone initiates a search and see your brand’s SERP adds a veil of legitimacy to your organization. A knowledge panel indicates that Google acknowledges who you are, what you do, and the services you provide in a world that now runs on entity-based searches. You can get a google knowledge panel for SEO to increase your brand recognition among customers.
However, you may ask what a knowledge panel is, and the answer to that is pretty straightforward. A knowledge panel contains information that Google considers factual, and an individual can establish such facts using a simple algorithm. The algorithm collects all the data collected by the GoogleBot and cross-references it with trusted sources. As a result, it further derives facts that display in SERPs (Search Engine Results Page). A knowledge panel offers brief information that can accurately represent your organization to prospective customers.
Types of SEO 2021 Google Knowledge Panels
You can categorize google knowledge panels into two types:
Brand Panels – These google panels contain general information about the business entity, including social profile, website link, product descriptions, and a formal entity’s incorporation date.
Local Panels – However, local panels focus more on offering details such as the business location, the address, building number, yelp reviews, and customer rating.
The type of business will determine the google panel that will showcase your entity. For instance, an online company with no physical office would simply have a brand graph. However, establishments that have grown to found reputation, such as Disney World, would have a local graph.
There also exist some scenarios where the type of graph representing the business may vary. A typical example of this would be companies with several locations. In this situation, customers with nationwide searches would witness a branded graph. However, a local graph will appear for individuals within proximity to the business’ physical office locations.
Why Should You Get A Google Knowledge Panel Today?
A google knowledge panel will help increase your brand’s visibility tremendously. Having a window representing your business and services can help potential leads gain more information about your organization and identify your business’ utility solutions right from the start. However, here are more reasons why you should get a google knowledge panel for SEO today.
- Facilitates Organic Discovery
Having a seo 2021 google knowledge panel means that the platform recognizes your establishment in the online space through corroboration of information through legitimate sources that back your organization. Apart from this, a google knowledge panel increases your chances of having being found by customers organically. It is good to have multiple sources about you so that when people are searching about things that are not even related to your brand, the odds are that they will stumble across your website organically and would prefer to learn more.
- Builds Brand Reputation And Authority
A google knowledge panel will give your customers the idea that you are serious about your business and what you do. As a result, you have taken the time to jump through google’s verification hurdles and add the veil of online legitimacy to the information they see on the internet. Apart from this, it also infuses an aesthetic appeal of having your brand image glare on the right-hand side of the google search results. Similar to Twitter Cards, a google knowledge panel presents a practical way to increase conversion rates on your website.
- Ranks Your Website Higher
Before you get a google knowledge panel, you must prove to the platform that there exists a lot of valid content about your business on the internet. As a result, the algorithm that generates information for the panel will corroborate details from various sources for people who want to indulge in your brand ecosystem. Since you will have abundant content available on the internet for getting a seo 2021 google knowledge panel, it will also boost your website’s ranking in search results, thereby making it more convenient for the customers to access.
- Engages In Cross-Promotion
If you are running a digital marketing campaign, you would understand the rigorous strategies marketing heads apply to engage customers in cross-promotion. Be it moving your users to a different platform, initiating a sale, or simply following you on the various social media platforms, it is a task that is a sore for even the most experienced strategists. However, a google knowledge panel will help you list out the various places that potential customers connect with your brand online so that you can target those niches better. To put it more mildly, a google knowledge panel is a glorified version of a landing page for your business or brand that will actually get you customers (real ones!).
- Enables Self Posting
If your website is verified with Google and already entails a google knowledge panel, get excited because you are in for some exclusive rights and top benefits. One such benefit includes having the ability to post updates on Google, a relatively newer feature enabled by the platform. However, you can make use of it today to post updates that empower brand recognition and exposure. You are even allowed to suggest changes to Google. This feature will allow users to add or remove any brand link and curate the google knowledge panel for SEO themselves. As a result, you can be the boss of your own google knowledge panel if you the right tricks up your sleeve.
If you are serious about what you do, getting a google knowledge panel for SEO will make sense. As a result, if you want to build a solid SEO 2021 google knowledge panel, you must generate multiple sources and create various corroborative references on the platform. This will make the algorithm pick relevant information and eventually create a knowledge panel that will increase brand recognition and visibility.